It’s not enough to be ready to advertise at the moment you
self-publish your book. Long before your book hits the electronic shelf, your
preparations must begin. While the KDP advertising tools are great, you need to
do a lot more if you want your book to go to the top. Before you publish, prepare
your book release, your press releases, your Twitter messages, your Facebook
messages. Ask your local radio station to interview you as soon as your book is
released. You need to contact Book Clubs in advance, you need to buy your
advertising in advance. No-one has ever said, ‘Oh dear, I advertised my book
way too much!’ But don’t wait until your book has been published to begin
preparations. Have everything ready to go, and when you hit that publish
button, you can set everything rolling, and get in whilst your initial sales
are high, driving them higher and throwing your best drive behind your book
before the hype dies down.
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